Nike Zoom Pegasus
Retail Installation, product launch, experience + brand activation for Nike flagship stores in China. Creative + Experiential.
MediaMonks, Shanghai, 2018
Run as fast as a rocket in this in-store running experience. Created for Nike stores across China, this custom-built treadmill installation featured floor-to-ceiling screens, encouraging visitors to sprint as fast as possible in order to launch an animated rocket into outer space.
The custom built treadmill is connected with a curved screen from floor to ceiling
IN-STORE Experience
As runners go faster and faster, the animated shoe on screen will launch to outer space like a rocket.
Interactive window DisplayS
To connect with people outside the store, the installation was expanded onto the shop window display to create a seamless experience from the outside to the inside.
Animations and actual scores were visible from the outside, creating awarenes and point of attraction.